Record floods, record storms, record heatwaves, record droughts. 2012 was a year for the record books, but one that didn’t get nearly as much attention as it deserved occurred in June. That’s when 400 parts per million of carbon dioxide was recorded in the atmosphere in the Arctic. It’s important to know this because rising CO2 is a factor in all of those other unfortunate records.

It’s important to know this because if we want to have a chance at heading off permanent, deadly climate change, we need to reduce CO2 to 350 parts per million. We’re not even close and we’re heading in the wrong direction.

It’s important to know this because every day you, your family, your business, make choices that can increase or decrease the amount of CO2 (and other greenhouse gases) you put into the atmosphere.  And every day you have a chance to make a different choice.

400 Parts Per Million – 400 Reasons to Fight

Why should you take action today to curb your carbon footprint? That’s what MN350 is asking people in its “400 Reasons to Fight” project.

• Who and what do you love?
• What makes life worth living?
• What do you not want to lose?

When you find yourself wondering if anything you are doing will make a difference, pull out your list or the photos of your kids or the dog or your favorite camping place and remind yourself that THIS is why you are making the effort. THESE are your reasons to fight.

Make your reasons visible every day. And if you feel like it, share your reasons with MN350.